Rapport

Targeted Selling

To provide sales people with an understanding of different personality types and how to motivate and persuade them.

Outcomes

• Understand your own personality and how this differs from others
• Learn to quickly identify different personality types
• Understand the main motivations of other types
• Be able to tailor your communication style to the needs of your customers
• Learn the words and approach that works best for different personality

“I have been in sales all my life and the fundamentals are easy to acquire. What is more difficult to find, but of far greater value is a programme that teaches a clear understanding of who you are selling to. This course was enlightening; a fantastic means to give sales people that edge.”

Colin Caldwell
Director of Sales
TV3